Blogger outreach is a very important part of any successful marketing campaign.
Once considered illegitimate sources just a few years ago, bloggers are now considered some of the most respected influencers online today. More and more are online users are trusting bloggers and the content on their blogs as the mainstream media’s influence continues to dwindle in the marketplace.
What can bloggers do for my business?
The success of blogs is good news for those interested in marketing a service or product online. One single relationship can potentially lead to thousands of instant relationships with targeted readers—or more—who trust and respect that particular blog or blogger, as well as its back links.
How can I utilize the bloggers and their following?
Unfortunately, establishing relationships with bloggers is not as easy as emailing your press release to the influential blogger and having him or her post it. These relationships take time to establish and maintain and bloggers are quickly realizing the power they hold. Influence People is a great company to help your business reach out to these influencers, as we have connections with the world’s top bloggers.
Thanks to many years of working from within the industry, Influence People is able to effectively help your business succeed with strong blogger relations.
Content marketing is very important in today’s world, especially for small businesses.
Those that embrace the changing world of marketing are the ones that go on to succeed. Influence People can help lead you through this new and ever-changing world with the help of its team of dedicated content producers and solid industry connections. Your email newsletters, social media campaigns, SEO and PR activities are all based on creating and publishing high-quality original content. We are here to create and market this content for you.
Why does good content help my reputation?
Many blogging outreach companies produce low-quality posts on sites that are totally irrelevant to the product. This not only hurts SEO, but also takes away one of blogging outreach’s biggest advantages: Targeting demographics that are virtually tailor-made to your product or service. Not only that, but the articles themselves are grammatically incorrect and don’t make any sense whatsoever.
Having high-quality content associated with your name builds a professional reputation. We distinguish ourselves from other companies by producing higher-quality content that people, not just search engines, can read. That’s why all of our bloggers are native English speakers with writing and technical backgrounds. Before we write an article, our writers research the topic themselves so that they know what it’s about.
Why does it matter what people think about my company if they don’t know about it?
Of course, you need to show up high on Google and other search engines for somebody to even be able to look for you. Creating blog posts by having a good blogger relations program that link to your website tells Google that your site is important enough to be referenced by other sites. This improves your site’s rankings for the terms it’s linked for. For example, if somebody links to this site and the text you click is “marketing consulting”, eventually this site will appear higher on Google searches for “marketing consulting” and related terms.
Using blogs to build links is fairly simple on the surface, but doing it wrong can get your site removed from search engines entirely. That’s why most companies hire a professional company to do their blogger outreach and link building for them.
Online video marketing is a widely misunderstood resource that is currently a great untapped resource.
Video marketing is simply video content distributed online to tell the story of your business—similar to traditional content marketing but with the use of a vibrant, thorough multimedia medium. The most successful businesses are utilizing this medium to reach their target market and Influence People prides itself in being a forerunner in the industry. We own and manage professional video gear that can help you create the video clips you need to excel.
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Example of an Influence People-produced and marketed video clip
What are the advantages of online video marketing over traditional media?
The economics are in your favor, as technology has allowed the video creation tools come down in price and once a video clip, for example, is created and purchased, there is very little on-going fees. This is in contrast to a daily newspaper ad, for example. Quality Internet video content gains trust for your business and the impressions created hit a lot harder than traditional media can. Synergy means the exposure is essentially unstoppable if bloggers and website managers continually re-post or link to a quality video clip belonging to you.
What kind of results can I expect?
Depending on your type of business the results to a quality online video campaign can boost your small business into online stardom virtually overnight. A high level of response can be expected due to the strong pull nature of the medium and the strength of impressions. This does, of course, depend on how good your video content really is—quality is key.
What is influencer marketing and how can it help my company.
Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
We enable you to reach out to influencers by helping you with blogging relations.