Blogging for Business

Online video marketing is a widely misunderstood resource that is currently a great untapped resource.   Video marketing is simply video content distributed online to tell the story of your business—similar to traditional content marketing but with the use of a vibrant, thorough multimedia medium. The most successful businesses are utilizing this medium to reach [...]

What is influencer marketing and how can it help my company. Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies [...]

There are an estimated 100 million blogs online, including thousands of corporate blogs, all aiming to create an open, two-way communication channel between brands and their customers or partners. Behind the rhetoric though, most corporate blogs struggle to be heard. Why is this? What’s the secret of successful corporate blogging? And how do professional bloggers [...]