Video Marketing

Online video marketing is a widely misunderstood resource that is currently a great untapped resource.

Video marketing is simply video content distributed online to tell the story of your business—similar to traditional content marketing but with the use of a vibrant, thorough multimedia medium. The most successful businesses are utilizing this medium to reach their target market and Influence People prides itself in being a forerunner in the industry. We own and manage professional video gear that can help you create the video clips you need to excel.

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 Example of an Influence People-produced and marketed video clip

What are the advantages of online video marketing over traditional media?

The economics are in your favor, as technology has allowed the video creation tools come down in price and once a video clip, for example, is created and purchased, there is very little on-going fees. This is in contrast to a daily newspaper ad, for example. Quality Internet video content gains trust for your business and the impressions created hit a lot harder than traditional media can. Synergy means the exposure is essentially unstoppable if bloggers and website managers continually re-post or link to a quality video clip belonging to you.

What kind of results can I expect?

Depending on your type of business the results to a quality online video campaign can boost your small business into online stardom virtually overnight. A high level of response can be expected due to the strong pull nature of the medium and the strength of impressions. This does, of course, depend on how good your video content really is—quality is key.

 

 

Influencer Marketing

What is influencer marketing and how can it help my company.

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).

We enable you to reach out to influencers by helping you with blogging relations.

Corporate Blogging Masterclass – London

Blogging for Business London 12th August 2010There are an estimated 100 million blogs online, including thousands of corporate blogs, all aiming to create an open, two-way communication channel between brands and their customers or partners. Behind the rhetoric though, most corporate blogs struggle to be heard. Why is this? What’s the secret of successful corporate blogging? And how do professional bloggers do it?

Join Influence People for an intensive half-day Corporate Blogging Masterclass. Our team of blogging experts will explain how to attract readers, gain coverage and reap the benefits from your corporate blog.

  • Topics covered will include:
  • Examples of Successful Corporate Blogs
  • Effective Writing for Blogging
  • How to Optimise Your Blog
  • How to Promote Your Blog
  • How to Identify & Connect with Influential Bloggers
  • How to Incentivise Bloggers
  • Meet the Bloggers

Refreshments will be provided throughout the afternoon and there will be networking drinks at the end of the day.

A limited number of Early Bird tickets are available with a £100 discount. For tickets and more information visit:

http://socialmediamarketing.co.uk/CorporateBloggingMasterclass/ (DATE TO BE SCHEDULED