Socal PR 2011 London

We are pleased to announce the first of our UK events this year “Social PR”  which will take place on the 28th of February at the Cavendish Conference Centre.

In this one-day conference we’ll explore the key questions for PR and Communications execs in the new world of social media: Do you have the real-time communications mindset? How can your organisation deal with negative buzz? Can you harness online support to create brand advocates? How do you manage the fire-hose of social media data? And when does PR engagement become marketing?

Topics we will cover:

  • The Convergence of Social PR and Marketing
  • How to identify influencers & create brand advocates
  • Reputation management tools & techniques
  • Crisis management & prevention
  • ROI and PR: New measures of success
  • Real-time PR case studies

Book your ticket at:

Corporate Blogging Masterclass – London

Blogging for Business London 12th August 2010There are an estimated 100 million blogs online, including thousands of corporate blogs, all aiming to create an open, two-way communication channel between brands and their customers or partners. Behind the rhetoric though, most corporate blogs struggle to be heard. Why is this? What’s the secret of successful corporate blogging? And how do professional bloggers do it?

Join Influence People for an intensive half-day Corporate Blogging Masterclass. Our team of blogging experts will explain how to attract readers, gain coverage and reap the benefits from your corporate blog.

  • Topics covered will include:
  • Examples of Successful Corporate Blogs
  • Effective Writing for Blogging
  • How to Optimise Your Blog
  • How to Promote Your Blog
  • How to Identify & Connect with Influential Bloggers
  • How to Incentivise Bloggers
  • Meet the Bloggers

Refreshments will be provided throughout the afternoon and there will be networking drinks at the end of the day.

A limited number of Early Bird tickets are available with a £100 discount. For tickets and more information visit: (DATE TO BE SCHEDULED

Social Media Marketing 2010: London, 17th June

Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works…  But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing.

Given it a catchy 2.0-social-media-140 title, line up the same old speakers, offer a bunch of over-priced tickets and, hey presto, you’ve got a hit on your hands!

With this concept firmly shelved, we decided that Social Media Marketing 2010 (taking place in London on 17th June) should say clearly what it’s about in the title, only involve genuinely innovative speakers – even if some aren’t that well known – that we’d stick to a specific theme (Harnessing the Viral Power of Social Networks) and that we’d vet the presenters and presentations so tightly they’d squeak.

The result, I’m pleased to say, is shaping up quite well.

We’ve got several bags of innovation, including a hot-off-the-streets case study using Foursquare, insights from the world’s most successful viral marketing agency,  a guide to writing effective Tweets and a session on “how to use social networking theory to improve your marketing” which, I’m told, includes complex mathematics.  #SMMUK10 will also be the first UK event to feature both  Brian Solis and Chris Brogan – two of the most influential figures in online marketing globally – who will be contributing their insights via video. We’ve also got Richard Sedley (cScape), Philip Sheldrake (Influence Crowd), Mat Morrison (former Global Digital Planning Director at Porter Novelli), Murray Newlands and yours truly, among other speakers.

This isn’t going to be just another social media conference. If you aren’t 100% delighted by it, I’ll eat my hat.

For tickets and more info visit: