Social Email

Email For the Generations Each generation has unique wants and needs that marketers should address individually for maximum impact. With so many marketing decisions driven by Baby Boomers and Generation X, email can seem dated. But according to separate studies by the Nielsen Company and Forrester Research, email can be as powerful a weapon in [...]

Finding Influencers In Your CRM & Making Advocates (Passion to Profitability) In this interactive section Chase will expose how to go from boring CRM to Social CRM discussing the importance of knowing your customer, segmenting out advocates and understanding who and why they are following you “Like”. Will go in-depth on what types of ongoing [...]