Alerti Social Media Monitoring & Management Service

I’m excited to announce that Alerti is launching their social media monitoring and management in the US and UK this week. With thousands of people already using their French language version, the launching of their English language version is a boon for small and medium size businesses around the world. Alerti’s founders wanted to create a single, customizable interface for managing and sharing information from the web. Their social media monitoring and management service offers all of the advantages of the big name services at a fraction of the cost.

For a limited time, Influence People is proud to offer FREE 3 month trials. To claim yours, go to Alerti and register with the “MN” Bonus code

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Custom Search – Alerti’s customizable search is based on a search engine that continuously scans all types of online content. Alerti empowers you to follow what is being said about you, your brand, or your competitors on the internet, to measure the engagement of your communities, and to interact with them.

Single Interface – Alerti collects all search results in a single interface that allows you to track your keywords, measure the engagement of your communities, and respond from within the same screen.

Work Flow Integration – This feature allows you to share your alerts out to a work-group and respond to relevant posts directly from your Alerti account. The options in the lower right allow you to tag a result or adjust the sentiment analysis. The “Share” button lets you send results out to your own networks, and the “Task” button allows you to delegate results internally to your team.

Metrics – Alerti gives you all the standard metrics, including customizable graphs, sentiment analysis, and profile information on your results.

Cost – Here’s where Alerti makes an even more convincing case- their plans start at just $25/ month.

And as I said, I’m working with Alerti and using this service. Influence People is excited to offer a limited number of FREE 3 month trials to bloggers or business owners who go to Alerti and register using the “MN” Bonus code.

And then come back and let us know what you think in the comments!

Site Acceleration: How to Generate and Convert More Potential Leads Into Sales

Find out how to use site acceleration to convert potential leads into leads, sales, and monetized clicks!

Another online marketing expert recently said that Field of Dreams teaches terrible marketing practices. In that movie, Kevin Costner’s character builds a baseball field and people come to it! He doesn’t do any advertising, he doesn’t do any cold calling, he doesn’t put up any fliers. Unlike pretty much every business in the country, online or offline, he doesn’t have to draw people to his field since he believes that “if I build it, they will come”.

You can be selling the best product in the world and not make a dime if nobody goes to your store or nobody visits your website. In my time in online marketing, I’ve seen plenty of great websites with slick payment methods so that it’s easy to complete the sales cycle and purchase a product, but they don’t sell a single thing because they have no traffic, and the little traffic they do have gets quickly disinterested. I won’t tell you how write a great hook for your landing page but I will share a few things I’ve learned about the crucial first two steps of the online sales cycle.

1) People need to be able to find your site

No matter how good your product is, people won’t buy a single product nor sign up for a single offer if they can’t find your website. In the online marketing world, the main way people find you is through Google and other search engines, like Bing and Yahoo.

Have you ever seen a nightclub without a sign?

I’ve seen one, in San Francisco. It’s called The Slide. There’s no cover and it has a great dance floor, and makes a pretty good screwdriver. It easily beats the boilerplate Ruby’s next door. But nobody ever shows up! Even on a Saturday night, there’s at most a hundred people.

In the online marketing world, your signs is how well people can find you on Google. In order to get people to find you, you need to build backlinks on quality websites that link back to your site on terms that people who will buy your product would search for.

Hire a good SEO company

In the old days, companies would hire an outsourced firm full of writers who could barely speak English to do their search engine optimization work for them. This would work fine for a few months, but eventually the companies’ sites would disappear from Google altogether. All their links would be on spam sites so they would get blacklisted from Google and other search engines.

This is because people who are bad writers can’t get posts on good sites. Google is pretty good at figuring out which sites are and which sites are bad, so it penalizes your site if it has backlinks from a lot of spammy sites, so hiring a company that’s incapable of posting backlinks on good sites will get you delisted from Google. That’s why companies today are increasingly hiring SEO firms with expert writers to build links for them so that they can generate traffic to their site.

2) They need to see your site once they find it

This one really should be a give-in, but web development teams often overlook an Achilles heal in converting these new potential leads into sales. Usually, the content development teams and the web design teams are separate from the technical teams. Even small one-man operations rarely host their own sites anymore, and instead rely on a remote server. This means that they often think that they can’t do a thing about their site’s load time.

Even if they do the hosting on their own, the site is only hosted on one server, so it will load slowly for someone far away. Most potential leads are lost within 8 seconds of clicking on a link so a slow low time in any significant part of your target demographic can kill your conversion rate, but there’s a solution.

Site accelerators

Site acceleration services get around this problem by hosting your site on multiple, high-quality, super-fast servers. This means that somebody in New York won’t have to wait for a website in San Francisco to travel across the entire continent to be able to see it. Good site acceleration companies host the video on different super-fast servers than the rest of the site content, which will further cut load times and increase conversions.

David Henzel

David Henzel

David Henzel is VP of Marketing and a partner at NetDNA, which provides CDN solutions that deliver fast page load times for enterprise and SMB websites. A serial entrepreneur, David has more than 11 years of experience in online marketing, having launched and sold several online businesses in Germany before coming to NetDNA in 2009.

Blogger Relations

Blogger relations help you establish your digital reputation online.

Digital reputation is created by the content found when searching for your business. Managing good blogger relations builds reputation by creating high-quality, digestible content from sources consumers trust: knowledgeable amateurs without any monetary interests. This new marketing concept has turned the online marketing world upside down but Influence People understands the true importance of blogger relations and has the connections with many influential bloggers and the like that will help your business grow.

Why does reputation matter?

Although advertising can go a long way in developing and changing how customers perceive your company and should be part of most marketing campaigns, it’s not as effective at brand management and changing your public image. Most online advertising is designed to sell a product, not a company or a brand, and blogger relations can do both.

Traditional online advertising works fine for products and services where the brand isn’t very important, where the entire sales process doesn’t take very long, or where the potential customer has already been introduced to the earlier parts of the sales process, such as through a costly offline advertising campaign.

For everything else, your company’s reputation matters at least as much as your advertising budget: In order to engage online with the marketplace and audience at early points in the sales process, you need to have a positive digital reputation that fits well with your product and services.

Why are blogs targeted and how does this work for me?

Consider the phrases “auto repair” and “cars.” Somebody looking for “auto repair” is probably looking for a place to get their car fixed, but somebody looking for “cars” can be looking for almost anything that has to do with cars. This can be anything from Hot Wheels, buying new cars, and the history of automobiles.

Most blogs are about specific, targetable topics. That means that if you have an auto parts supply website, you can get articles about auto repair that link back to your shop’s site. The people that see the article probably fix their cars themselves so they’re likely to buy parts directly from you.

Monitoring Social Media 2011 (London)

Following on from the London event of the same name, Social CRM (New York) will explore the latest tools and techniques for implementing social CRM (“SCRM”). How are companies capturing and managing social media data? How can we integrate social media into sales, marketing, research, strategy-making and customer communications processes? How can we store social media data and manage it between teams?

London – 21st Nov. 2011 http://www.socialmediamarketing.co.uk/