All busineses are NOT the same – what works for big brands is not automatically best for small business. Implementing an effective Social Media strategy requires focusing on those Social Media Marketing solutions and tools that fit YOUR business. Many strategies and tools are specifically designed for Fortune 500 Enterprise businesses and are not suitable for entrepreneurs and local small or online businesses.
At each of our events we make it a point to schedule presentations that match the goals and budgets of small business owners. At Social Media Marketing Las Vegas on January 12, 2011 we are pleased to present Ron Cates of Constant Contact, a company best known for email marketing solutions that is moving aggressively into integrating Social Media Marketing into their offerings.
Ron is one of the country’s leading digital marketing experts and the nation’s most popular digital marketing presenter. The host of Email Marketing Radio and Social Media Nation, Ron is renowned for his unparalleled expertise and his ability to convey the most advanced marketing technology concepts in an entertaining style that can be easily understood by all.
Here are some of the presentations Small Businesses will be most interested in at Social Media Marketing Las Vegas:
Social Media Marketing for the Little Guys
Large corporations like Dell and Zappos have paved the way and demonstrated how social media marketing can drive positive business results. But Ron Cates will talk about the small businesses have different objectives and unique challenges. Many of the established rules of engagement do not seem to apply. In this session, Ron will share insights from small business owners and provide real world examples of how social media marketing delivers the best results when combined with email marketing.
Reputation Management using Social Media
This session will cover how social media helps with combating reputation management issues. Several examples will be shown to illustrate the effectives of Social Media in brand protection. In addition, we will discuss which social media sites have the most power for reputation management purposes. Reputation monitoring tools will also be discussed by Pierre Zarokian
How NOT to Go Viral
Peter C. VanRysdam will explore the fact that getting your message to go viral can be tough, ensuring failure is pretty easy. In this presentation, author and Internet marketing exec Peter VanRysdam will highlight what not to do when trying to stir up buzz. Rather than trying to force your point down your audience’s throat, VanRysdam will show how a focus on good content, sincerity, and old-fashion hard work is the best approach to a contagious marketing campaign.
See full details and buy tickets by clicking this link for our Social Media Marketing Las Vegas event on January 12, 2011.
Follow the Buzz about this event by searching Twitter using hashtag #smlasvegas.