Video Marketing

Online video marketing is a widely misunderstood resource that is currently a great untapped resource.

Video marketing is simply video content distributed online to tell the story of your business—similar to traditional content marketing but with the use of a vibrant, thorough multimedia medium. The most successful businesses are utilizing this medium to reach their target market and Influence People prides itself in being a forerunner in the industry. We own and manage professional video gear that can help you create the video clips you need to excel.

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 Example of an Influence People-produced and marketed video clip

What are the advantages of online video marketing over traditional media?

The economics are in your favor, as technology has allowed the video creation tools come down in price and once a video clip, for example, is created and purchased, there is very little on-going fees. This is in contrast to a daily newspaper ad, for example. Quality Internet video content gains trust for your business and the impressions created hit a lot harder than traditional media can. Synergy means the exposure is essentially unstoppable if bloggers and website managers continually re-post or link to a quality video clip belonging to you.

What kind of results can I expect?

Depending on your type of business the results to a quality online video campaign can boost your small business into online stardom virtually overnight. A high level of response can be expected due to the strong pull nature of the medium and the strength of impressions. This does, of course, depend on how good your video content really is—quality is key.