Each generation has unique wants and needs that marketers should address individually for maximum impact. With so many marketing decisions driven by Baby Boomers and Generation X, email can seem dated. But according to separate studies by the Nielsen Company and Forrester Research, email can be as powerful a weapon in your social tools arsenal as Twitter. Using social tactics in your email campaigns can drive engagement on your own site, as well as your social media entities. Learn how to do so by triggering responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively, with case studies and examples.
Jennifer Neeley Lindsay – Crimson Consulting will be talking at: