What is influencer marketing and how can it help my company.
Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
We enable you to reach out to influencers by helping you with blogging relations.
Share
About the Author:
Author, renowned blogger and social media consultant, Murray has an encyclopedic knowledge of online marketing thanks to years of experience. A host of the London, San Francisco and LA Blog Club, he came to America in 2011 after being recognized by the US government as an Alien of Extraordinary Ability. Murray regularly speaks at major events and conferences, such as Affiliate Summit, among many others, focusing his talks on social media marketing, inbound marketing, content marketing and affiliate marketing. He has spoken at events around the world such as the Affiliate Summit Marketing Conference in New York City and Las Vegas and the World Bloggers Summit in Malaysia.