London has the good fortune to host the fifth Monitoring Social Media event. Thanks to feedback from attendees and sponsors, each event is even better than the last – and they’ll all been great learning experiences!
Let’s see what people who have attended any of the MSM10 events or plan to be at #MSM10 London found most interesting:
What caught Selena Chan’s attention in the upcoming London Monitoring Social Media event: “Speakers and case studies – “Some of the speakers include Robin Grant, MD of We are social, Neville Hobson, early adopter, blogger and podcaster and Giles Palmer, Founder of BrandWatch. There will be an interesting array of case studies shared covering major brands such as Vodafone on its use of social media and how it uses measurement to justify its social activity.”
“The event is currently touring around the country and I highly recommend it. It’s one of the only, or the only, event of its kind with concentrated focus on social media monitoring.” ~ Ken Polson, Product Marketing Manager, Marchex
WebmetricsGuru: “Trey and Loic from Synthesio had a very nice way of taking the “4 elements” and turning into the 4 Brand Types, and mentioned how monitoring had to be different for a “Boring Brand” that is functional vs. an “Exciting Brand” like Lady Gaga.
Stephen DeBruyn on the San Francisco Social Media Monitoring event: “The San Francisco conference featured a packed schedule of presentations and panel sessions on a variety of topics including influence, reputation and sentiment measurement methodologies, the dynamic of time in relation to social media campaign planning, and more. Presenters Constant Contact and Marchex focused on how small businesses can optimally leverage social media. Social media case studies were presented by eBay, Microsoft and Seesmic. And of course the event would not be complete without a panel discussion on the topic of social media ROI.
Of particular interest was a presentation from Semphonic about social dashboards, highlighting the importance of effectively culling and classifying data, and placing it in the right context in order for ‘social’ data to be meaningful.”
Philip Sheldrake: “Life’s complicated, so we better get used to it… We should de-emphasise the application of social Web analytics (aka social media analytics, listening platforms, social monitoring) to finding the influentials. Rather, we should employ these amazing tools and services to actively listen, to learn from the conversation and to facilitate the workflow aspects of joining in the conversation..”
MORE MONITORING SOCIAL MEDIA:
- Marchex: Notes from Monitoring Social Media San Francisco
- Social Times: 100+ Insights on Monitoring Social Media New York
- 1GoodReason: LiveBlogging from the New York Monitoring Social Media Event
- WebmetricsGuru regularly compares various Social Media Measurement Tools including Synthesio and Radian6 and has numerous posts on the MSM10 conferences and presentations
- Freedmarketer: Synopsis of the Monitoring Social Media Tools presented in Bootcamp
- Voce Communications: Impressions from Monitoring Social Media Boston (includes Voce presentation slides)
- Voce Communications: Moving from Listening to Engagement in Social Media; Voce’s Strategy (includes diagrams for clarity)
- Stephen Debruyn: The Definitive Guide to Social Media Monitoring / Corporate Reputation Measurement Firms ~ Excellent resource