Monitoring Case Study Giles Palmer, CEO Brandwatch & John Yamasaki, Seesmic
In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, co-present a social media monitoring case study.
Brandwatch reminds all that monitoring includes:
- Setting the objectives.
- Setting benchmarks
- Determine the accurate quories – it involves thought and time.
From Monitoring to Engagement
- Engagement is about connecting and participating.
- Engagement is based on the number of channels a brand participates in. (Source: Altimeter Group: www.engagementdb.com/Report)
- An engagement tool provides access to those channels. (Ex: Seesmic)