MSM10 – Monitoring Case Study with Brandwatch and Seesmic

Monitoring Case Study Giles Palmer, CEO Brandwatch & John Yamasaki, Seesmic

In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, co-present a social media monitoring case study.

Brandwatch reminds all that monitoring includes:

  1. Setting the objectives.
  2. Setting benchmarks
  3. Determine the accurate quories – it involves thought and time.


From Monitoring to Engagement

  • Engagement is about connecting and participating.
  • Engagement is based on the number of channels a brand participates in. (Source: Altimeter Group:
  • An engagement tool provides access to those channels. (Ex: Seesmic)