MSM10 – Social Media Marketing for Small Businesses with Constant Contact

Social Media Monitoring for the Little Guys with Mark Schmulen, Manager of Social Media, Constant Contact

Fundamental Principle: You must provide an excellent customer experience.

  • Social media is the new word of mouth.
  • It’s all about the customer.
  • Focus on your existing customer and they’ll help you get more business.
  • Customer Engagement Cycle: Suspects – Prospects – Customers – Fans
  • Acquire – Connect – Engage – Grow
  • Email marketing = personal, relevant, anticipated.
  • With social media marketing, customers get to know, like and trust you – that will lead to new business!

Marketing needs to elicit a physical measurable response. Social media marketing needs to elicit a physical and emotional measurable response.