Social Media Monitoring for the Little Guys with Mark Schmulen, Manager of Social Media, Constant Contact
Fundamental Principle: You must provide an excellent customer experience.
- Social media is the new word of mouth.
- It’s all about the customer.
- Focus on your existing customer and they’ll help you get more business.
- Customer Engagement Cycle: Suspects – Prospects – Customers – Fans
- Acquire – Connect – Engage – Grow
- Email marketing = personal, relevant, anticipated.
- With social media marketing, customers get to know, like and trust you – that will lead to new business!
Marketing needs to elicit a physical measurable response. Social media marketing needs to elicit a physical and emotional measurable response.