MSM10 – Understanding Influence Across the Social Web with Klout

Understanding Influence Across the Social Web with Matt Thompson, VP Product, Klout.

Influence is More than Skin Deep

  • What we look at is are you retweeted and are you mentioned?
  • Klout score = your social currency score.
  • Why do you care – because it shows who to trust and who to tend to.

Klout case study: Virgin America Perk