What to Demand in Your Social Dashboards
Gary Angel, Semphonics
Gary describes the 3C’s of effective dashboarding: culling the data effectively, classifying it in interesting fashion, and building the right context to make the data useful. You’ll see real-world examples of how the data can be organized to communicate key information and learn what to expect and demand from your social media team.
A dashboard should contain data including varied categories of measurement:
- Brand Awareness – awareness trend, market trend, key relationships
- Competitive Advantage – closest competitiors, competitive variation, trends
- Marketing Impact – campaign share, campaign impact, engagement
- Trust and satisfaction – topic trends, product/service issues, issues and alerts
Classification Behaviors: Topic – Sentiment – Sources – Influencer – Impact
Almost every real metric in Social Media requires classification to be interesting.
Social Media Dashboarding begins with 3 C’s:
Culling – getting the right data
Classify to make interesting
Context – needs to be in context