What is influencer marketing and how can it help my company. Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies [...]

Blogger relations help you establish your digital reputation online. Digital reputation is created by the content found when searching for your business. Managing good blogger relations builds reputation by creating high-quality, digestible content from sources consumers trust: knowledgeable amateurs without any monetary interests. This new marketing concept has turned the online marketing world upside down [...]

Following on from the London event of the same name, Social CRM (New York) will explore the latest tools and techniques for implementing social CRM (“SCRM”). How are companies capturing and managing social media data? How can we integrate social media into sales, marketing, research, strategy-making and customer communications processes? How can we store social [...]

Following on from the London event of the same name, Social CRM (New York) will explore the latest tools and techniques for implementing social CRM (“SCRM”). How are companies capturing and managing social media data? How can we integrate social media into sales, marketing, research, strategy-making and customer communications processes? How can we store social [...]