#SMMUK10 – Welcome and Introduction by Luke Brynley-Jones

Is pure social pure social?  There is a blurry line.

Facebook has announced they’re making a billion dollars through advertising this year.

A Nielsen report says that social advertising is more effective than normal advertising.

Promoted tweets are also showing great results – Pepsico is, reputedly, happy with their results.

But there are risks of social media advertising. For example does a sponsored referral mean lost integrity?

This is the framework for a very full day.