Is pure social pure social? There is a blurry line.
Facebook has announced they’re making a billion dollars through advertising this year.
A Nielsen report says that social advertising is more effective than normal advertising.
Promoted tweets are also showing great results – Pepsico is, reputedly, happy with their results.
But there are risks of social media advertising. For example does a sponsored referral mean lost integrity?
This is the framework for a very full day.