Social Media Marketing for Luxury Brands

Ariel Adams Professional Luxury Item Blogger

Luxury brands present a digital conundrum. On the one hand, they often invest large amounts in to traditional advertising and marketing. On the other hand, many of them aren’t familiar with best practices when it comes to digital marketing and social media. This is complicated by the fact that, often, luxury goods aren’t officially available for sale online and presents a unique challenge for social media marketers. Presently, luxury online is in its infancy , so success involves understanding the brand’s specific needs and finding the right mixture to deliver real results. Hear the inside track from luxury brand blogger, Ariel Adams.

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