Speaker is Paul Coggins, MD, ebuzzing
- Article creation
- Video creation
Case study: Ubisoft’s Just Dance
Bloggers created videos of them playing the game
Competition where the best entry won a weekend away, this after being paid for creating the content.
We are shown one of the videos.
Outcome: Hundreds of spontaneous articles, increase of Ubisoft’s presence with over 1 million views of the videos.
Great SEO benefit, influential bloggers ranking highly but sponsored blogging isn’t a link farm.
Why sponsor blogs?
Scale, costs and hard work.
It also allows blogs ...Continue Reading → Share