Speaker is Paul Coggins, MD, ebuzzing

Sponsored conversation:

• Article creation
• Video creation
• Combination

Case study: Ubisoft’s Just Dance

Bloggers created videos of them playing the game

Competition where the best entry won a weekend away, this after being paid for creating the content.

We are shown one of the videos.

Outcome: Hundreds of spontaneous articles, increase of Ubisoft’s presence with over 1 million views of the videos.

Great SEO benefit, influential bloggers ranking highly but sponsored blogging isn’t a link farm.

Why sponsor blogs?

Scale, costs and hard work.

It also allows blogs ...

9:17 AM

People have started taking their seats. Only 3 more minutes ’til we start!

9:09 AM

So *that’s* where everyone is! They’re getting ready for a great day with tea & coffee upstairs!

8:55AM

The auditorium is quiet whilst people register for a 9:20 conference start .
My name is Arié Moyal and I will be liveblogging #SMMUK10 today.