Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing.
Given it a catchy 2.0-social-media-140 title, line up the same old speakers, offer a bunch of over-priced tickets and, hey presto, you’ve got a hit on your hands!
With this concept firmly shelved, we decided that Social Media Marketing 2010 (taking place in London on 17th June) should say clearly what it’s about in the title, only involve genuinely innovative speakers – even if some aren’t that well known – that we’d stick to a specific theme (Harnessing the Viral Power of Social Networks) and that we’d vet the presenters and presentations so tightly they’d squeak.
The result, I’m pleased to say, is shaping up quite well.
We’ve got several bags of innovation, including a hot-off-the-streets case study using Foursquare, insights from the world’s most successful viral marketing agency, a guide to writing effective Tweets and a session on “how to use social networking theory to improve your marketing” which, I’m told, includes complex mathematics. #SMMUK10 will also be the first UK event to feature both Brian Solis and Chris Brogan – two of the most influential figures in online marketing globally – who will be contributing their insights via video. We’ve also got Richard Sedley (cScape), Philip Sheldrake (Influence Crowd), Mat Morrison (former Global Digital Planning Director at Porter Novelli), Murray Newlands and yours truly, among other speakers.
This isn’t going to be just another social media conference. If you aren’t 100% delighted by it, I’ll eat my hat.
For tickets and more info visit: www.socialmediamarketing.co.uk