Blogger outreach is a very important part of any successful marketing campaign.
Once considered illegitimate sources just a few years ago, bloggers are now considered some of the most respected influencers online today. More and more are online. Users are trusting bloggers and the content on their blogs as the mainstream media’s influence continues to dwindle in the marketplace.
What can bloggers do for my business?
The success of blogs is good news for those interested in marketing a service or product online. One single relationship can potentially lead to thousands of instant relationships—or more—with targeted readers who trust and respect that particular blog or blogger, as well as its back links.
How can I utilize the bloggers and their following?
Unfortunately, establishing relationships with bloggers is not as easy as emailing your press release to the influential blogger and having him or her post it. These relationships take time to establish and maintain and bloggers are quickly realizing the power they hold. Influence People is a great company to help your business reach out to these influencers, as we have connections with the world’s top bloggers.